The Next Best Thing
The Economist, Thursday October 4, 2007
http://www.economist.com/business/displaystory.cfm?story_id=9912455
Summary:
Advertising on mobile phones is still small compared to radio, TV, the internet and print but shows great potential. There are more mobile phones then there are PC’s, especially in the third world. Mobile phone advertising could potentially reach more people. Vodafone is running pilots with free minutes in exchange for reading a text-ad or watching a commercial. Another idea has been to let people subscribe to a service which gives them free minutes and text messages in exchange for filling out a form with personal information such as hobbies, whereupon they have to receive and read 6 text-ads daily.
Opinion:
I don’t mind subscribed services where someone actually asks for news or commercial messages to be sent to their phone. The idea of getting free minutes in exchange for reading some text ads also seems fail enough to me. But I would hate it if we get the spam problem or the telemarketing problem on our cellphones too now. Fancy your entire text message inbox clogged up with offers for cosmetic surgery (aimed at the other sexe) or porn. Suppose we get adware on our cellphones now? Its impossible to keep my PC clean of it, even WITH expensive software…
1 comment:
Probably this is also one of the many big promising things they ahd introduce to the customers but it will work only a while I think. Because nowadays people don't have enough time to read suc nonsense things so after a short time they will be looking for something else for advertising.There are so many advertisement on evereything you don't know of you rather believe it or not so they have to limit there advertisments by only true advertisements. Because people of this centure knows what is good or wrong because of television programmes who shows the tricky things behind commercials and also the fastest internet give entrance to many facilities and products comparabel sites on the net.
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